I am aiming for quite a specific audience with my video. It will be designed for teenagers and young adults with quite silly humour. Of course I will try to make it appeal to others as well, but I think it will be more popular among teens.
I want to represent them as the fun-loving type. I'm not showing any shots of drugs or anything as I do not want to condone it, despite the song title. I'm hoping to get across the more flippant view of the song, so my audience just sees it as a laugh, a bit of light relief in their lives, rather than anything serious or profound. I'm going to do this with my use of background footage. The bits I filmed of the fairground and general holiday scene will be perfect for this.
tbc..
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